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RSA is always
delighted to read out on air any announcement to help charities
and organizations (example: to
help lost or abandoned dogs and cats get a good home.)
Organizations
should really make the effort to create their own web presence by
posting information and photos about their activities on their blog
and/or website
(ex: photos of animals,etc.).
There are several free on-line services: Google Pages, Weebly, Blogspot,etc.
RSA could broadcast
your message and advise listeners to visit your website/blog for
more details (ex: to see exactly what the animals look like.)
In return, you would mention on your website/blog that RSA 99.1
fm regularly announces your messages and make a link to RSA's web
site.
RSA radio has
the ability to give urgent, up-to-date information, whereas printed
media impose a delay of several weeks before publication.
Your internet
site can also be updated to give urgent information.
As an example,
it seems that, with lost animals where time is of the essence,
it is a good idea to to get the information out on several channels
quickly.
The
smart way of working is to link several media channels as follows:
- for
the press,
- give
the link to your website/blog
- publish
a short text mentioning that RSA 99.1 fm regularly announces
your messages and give the link to RSA's website.
- for
your website/blog
- post
a short text mentioning that RSA 99.1 fm regularly announces
your messages and give the the link to RSA's website
- post
a text explaining which publications regularly present your
information
- for
the radio
- produce
a generic jingle or message about your activities and
- give
your web address, with a short overview and contacts details.
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